Google search ad keyword tool to quickly get all the common and B2B, B2C terms you need!

Not having a B2B word is the norm and normal, but not having a B2B word doesn’t necessarily mean you can’t get inquiries.

There are also several other types of words you can use in some of the cooler industries that Uncle Ernie mentioned in his Google Ads Masterclass.

You should know that other B2B platforms are also buying traffic from Google and then transferring it to platform sellers.

So what you should be worried about is not whether your product is suitable for Google Ads as a channel, but whether your placement techniques will get results.

Two pluses, before and after. Beforehand search for your keywords with Google within an untracked browser and then research Google search results. After placement view your competitors in the Google Ads backend. If you can see your competitors in both steps, then you can be sure that your placement is correct.

Look at it in two ways:

1. If the query in Google Keyword Planner is getting traffic, but you’re not getting it. You can try to increase the keyword bid and expand the placement area a bit.
2. If the search volume queried in Keyword Planner is already low, then you will have to try to change the keywords.

Start by checking Search Campaigns.

1. Click on the Keywords tab.
2. Click on “Search Ad Keywords”.
3. Click the column at the top right of the keyword list.

4. 

   Google Adwords Keyword Quality Score

5. Click Modify Columns again.
6. Keyword Column Attributes list scroll down to Quality Score, tap on the Quality Score tab and check the Keyword Quality Score option. Click Apply to save.

   

This question is also one of the most asked questions by newbies, who are just getting started with Google Ads.

To answer this question, we first need to understand the three main elements of keyword quality score and the feedback behind it.

The expected low click-through rate may be a reaction to the problem:

1. Your ad copy is poorly written, and you may have great English or even be an English major. But your ad copy is too official or not specific. Your English is so poor that you can only understand the ad copy you write. At this time you need to optimize your ad copy as much as possible with the Ad Copy Selling Points Generator that Uncle Er has developed for you.
2. Your ad copy has a low match with the keywords you put in it, for example, you put in men shoes but the ad copy is shoes for girls. For example, the keyword you put is men shoes, but the ad copy is shoes for girls. the keyword and ad copy of the match is low, the natural click rate can not go up.
3. Your keyword bid is too low, for example, the average keyword bid 2 dollars, you bid 80 cents, then your ranking is naturally very back, so it leads to a display of very few clicks, or even no clicks.
4. Your keywords are shared by multiple industries, for example water bottle factory search results will have a large number of canned water production lines and factories that actually produce water glasses. Some keywords have even more industries behind them. At this time you can avoid as much as possible the search users from other industries to see your ads by a lot of negative keywords.
5. Your keywords have too wide an audience. This is most common especially in product terms and attribute/long tail terms. Similar to point 4, add more negative keywords.

A low landing page experience may respond to the problem:

1. Your website user experience is really low. For example, your website opening speed is very slow, open a page to 1-2 minutes or even longer, that landing page experience is not low is strange! This time you have to do the loading speed of the site first, and then go to the ads!
2. Your website design is very garbage, such as a treasure casually change a template set up, along the design of 10 years ago. Users come in after a very confused, and even frowned, this time you have to optimize the design of the site first.
3. Not being mobile optimized is similar to the second point. Maybe your website architecture did not keep up with the trend, but mobile first inadvertently has been shouting for almost 10 years, and now it has become a common sense! Your website if you do not do mobile adaptive optimization, go to advertise, might as well take this advertising budget to ask uncle two to eat a barbecue or do a big health care or something, finished uncle two also praise you are a good person!
4. The website is deployed with https security lock, but when you open the web browser, it will indicate that it is not secure. This is mostly due to the fact that there is material within your site that starts with a http request. You need to find the material that starts with http and re-upload or replace it.
5. Your landing page and the relevance of the keyword, match is not high enough, or your keyword is too broad. For example, your landing page explains women shoes throughout, but your keyword is shoes. this time you need to make sure that your keyword and landing page is always about one thing as far as possible.

Low ad relevance and possible feedback:

1. This element is actually the easiest to optimize. In short, it’s about making sure that your keywords, ads, and landing pages are tightly integrated.
2. If possible, do not exceed 20 keywords in one ad group, because with too many keywords you can’t easily optimize and accumulate data later. Also you can’t be sure that so many keywords will be highly relevant to your ad copy and landing pages.
3. As far as possible, do not put ads on the home page or classified page, because the amount of information on these pages is huge and scattered, even if there is information that users need within the page, it will take a lot of time to find. But the vast majority of users come to an unfamiliar site is not patient to spend a lot of time to find information. Because at the same time, he may have opened several search results, and you are just one of them. That’s why you need to make separate landing pages for your ads, so that the user can find the information he needs in the fastest time possible.

It can be added, small amounts don’t affect the big picture. All can be measured in phrases up front, run out and then set up a separate ad series.

Many students who are new to Google Ads ask these questions.

1. Broad matching theoretically encompasses phrase matching, and exact matching.

So is it possible to just vote for broad match and leave the other forms of match alone?

2. “phone case” will theoretically trigger “phone case factory”.

So if I just vote for “phone case” will I be able to cover the users searching for “phone case factory”?

3. “phone case factory” and “phone case supplier” are more or less the same, do I just need to vote for one?

Theoretically these can happen in a completely idealized state or in a less competitive situation.

But the reality of the bidding environment is not an ideal world, each word has its own “price”.

Google Ads’ algorithm prioritizes meeting advertisers who match bids for exact match/phrase match keywords.

Only show advertisers with similar search intent to the user when there is no better option…

So if these keywords are important enough for you, then you should try them all for better advertising results.

There are no absolutes, it depends on the search volume of the ad backend itself, and the complexity of the bidding market.

In general, exact/absolute matching, phrase matching, and broad matching all have their own place and suitable scenarios.

It does not follow that either form of matching is the best or the worst.

So no one can tell you which form of matching is best for you, only you can tell by testing it yourself.

1. need to look at your bidding environment for these words
2. look at your budget
Because of the conversion rate of different keywords is difficult to predict, so novice friends recommended by the most conservative 1% to estimate, usually look at the normal bidding environment, a group of ads 3-5 keywords is more reasonable, do not exceed 20, otherwise the ads group management is very problematic

1. Whether to adjust the price, to see if you can specifically get the click, do not care about the prompt.

2. As the course said, Google ads background in many places will appear similar prompts, uniformly do not have to pay too much attention to.

The basis for adjustment lies in the feedback of advertising data!

1. Your account hasn’t been consumed yet so there will be no data.
2. The words you search for have appeared in the bidding market for a shorter period of time, and Google hasn’t accumulated enough data, then you can bid these keywords with the average ad group bid measured by the Keyword Bid Simulator.

Uncle Two wants to see it too, but he can’t, Google won’t give it to him.

This usually happens because you’re using broad match, or have alliances turned on, so don’t worry about it if there’s a normal conversion.